Fishing rod with Ugly Stik+ holder on a snowy surface with a blurred background

reel in the coldest monsters

go ugly this ice season

Tough rods and combos from our newest GX2™ and Carbon series.

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chill tested, Ugly approved

Ice Fishing Picks

New
  • GX2™ Ice Spinning Rod|Ugly Stik®

GX2™ Ice Spinning Rod

$36.99
New
  • GX2™ Ice Spinning Combo|Ugly Stik®

GX2™ Ice Spinning Combo

$46.99
  • GX2™ Ice Spinning Combo|Ugly Stik®

GX2™ LE Ice Spinning Combo

$46.99
New
  • Carbon Ice Spinning Rod|Ugly Stik®

Carbon Ice Spinning Rod

$59.95
5.0
Rated 5.0 out of 5 stars
5
New
  • Carbon Ice Spinning Combo|Ugly Stik®

Carbon Ice Spinning Combo

$79.95
  • Ugly Gut Hook Bait Knife | Ugly Stik®

Ugly Tools Gut Hook Bait Knife

$29.99
4.8
Rated 4.8 out of 5 stars
4
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Reel In More. Get More.

Get Up to $30 in Credit

Spend $100, get $15 in credit. Spend $175, get $30 in credit. Your reward grows with your cart—limited time only.

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Ugly Stik Carbon Ice Spinning Rod laying flat on ice with fish with bait in it's mouth laying next to the combo.

New Arrivals

New
  • Elite Spinning Rod|Ugly Stik®

Elite Spinning Rod

$84.95
5.0
Rated 5.0 out of 5 stars
2
New
  • Elite Casting Rod|Ugly Stik®

Elite Casting Rod

$84.95
New
  • Elite Spinning Combo|Ugly Stik®

Elite Spinning Combo

$119.95
New
  • Elite Baitcast Combo|Ugly Stik®

Elite Baitcast Combo

$139.95
5.0
Rated 5.0 out of 5 stars
1
New
  • GX2™ Ice Spinning Combo|Ugly Stik®

GX2™ Ice Spinning Combo

$46.99
New
  • Carbon Ice Spinning Rod|Ugly Stik®

Carbon Ice Spinning Rod

$59.95
5.0
Rated 5.0 out of 5 stars
5
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Ice
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Apparel
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New
  • Mossy Oak® Long Sleeve Tee | Ugly Stik®

Mossy Oak® Long Sleeve Tee

$44.99
New
  • Mossy Oak® Logo Pullover Hoodie | Ugly Stik®

Mossy Oak® Logo Pullover Hoodie

$79.99
New
  • Logo Twill Trucker |Ugly Stik®

Logo Twill Trucker

$24.99
New
  • Logo Foam Trucker

Logo Foam Trucker

$24.99
New
  • Logo Pullover Hoodie |Ugly Stik®

Logo Pullover Hoodie

2 Colors

$59.99
New
  • Bent Rod Fleece Logo Hoodie | Ugly Stik®

Bent Rod Fleece Logo Hoodie

$59.99
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Find Your Ugly

Shop by Series

Ugly Stik GX2™

GX2

Built tough to stand up to all the abuse you throw at it.

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Ugly Stik Carbon

Carbon

Legendary durability with heightened sensitivity.

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Ugly Stik Bigwater

Bigwater

When dependability, toughness, and durability matter.

Shop Bigwater
Fishing rod with 'ELITE' branding on a checkered background

Elite

Legendary Ugly Stik toughness featuring premium cork handles.

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Tools & Equipment

Ugly Stik offers a comprehensive range of tools and equipment designed to enhance your fishing experience.

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Ugly Stik Tools and Equipment

Storage

Ugly Stik's storage offerings are built to withstand the rigors of fishing and help you stay organized on your angling adventures.

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Ugly Stik Storage